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Brand Development

Branding isn’t just your logo – although that is a big part of it. It’s everything involved in every customer interaction. It’s how you answer the phone, how quickly you return a call, the look and feel of your website, your print collateral, vehicle signage through to billboards, bus backs and thank you cards. We can help you with all of that.

Good branding doesn’t just define your business, it drives it! So whether you are just starting out and wanting a logo designed, or already up and running and want to take that next step or even if you’re not sure what that next step is… then come and talk to us.

A small selection of some branding we have created...

Understanding Your Brand

Whether you are just starting out or have been in business for a while it may be a good time to take a step back and look at your brand. Take a really good, hard look…

What is a Brand?

Well, it’s not just your logo. Although a large number of people believe it is. Your logo is your business’ identity and, while it is an important part of your brand, your brand is so much more!

Your brand is everything a client or potential client sees, hears, tastes or feels at every point of contact they have with your business. Seriously, it is everything from the initial website visit, the first phone call, email, etc right up to the follow up well after the invoice has been paid. It’s how you answer the phone, how you drive your branded car, how fast your website loads and the typos, or lack of typos, on your social media feeds… absolutely everything!

Brand Ambassador:

You may have heard of some celebrities being paid to be brand ambassadors for some big brands. All Blacks coach, Steve Hansen, is a brand ambassador for a real estate company. Basketballer Steph Curry and Football player Cristiano Ronaldo are brand ambassadors for multiple sports, watch brands and rental car companies. First and foremost, your best brand ambassador for your business should be you. Whether you are a sole trader or the leader of a team you need to lead by example when it comes to promoting your brand. Try this:
Just before you answer the phone… smile! You’ll be amazed at the happy welcoming tone that will creep into your greeting. What a great first impression to make.


If you spread out every piece of print or online material on a table, what story would it tell? Here are some questions to ask yourself:

Does the look and feel of each product look like they belong together?

Does the cheap looking business card with the Gmail email address reflect the high quality of service that your clients enjoy or will it cause people to doubt your standards when you are first introduced?

Does the tone of the writing reflect the sort of character that your business portrays or that you would like it to?

Do you have a product to meet the needs of every client you want to attract or are there gaps?

What Your Brand Does

Your brand speaks for you when you’re not there… 24/7. It’s your reputation and your legacy. It’s the reason people will refer others to you. In short, your brand is what other people say about your business when you are not there. Think about that for a moment.

How Can We Help?

The difficulty that small or medium businesses often have is that they are so busy running their businesses that they rarely have the time to step back and take a look at the big picture. This is where we can help.

If the story that your business is telling the world isn’t the best that it could be or if you just have a question about your branding feel free to give one of our friendly team a call today. Let us help your brand tell a better story.

Several months ago we decided we needed a WP website to achieve better organic rankings and Graphic Detail came highly recommended. Being very fussy I was slightly concerned about the end result, however my fears quickly melted away as the team was great to work with, nothing was a problem, and the resulting website exceeded my expectations. In the first 30 days we experienced a 186% increase in organic traffic which continues to grow. Highly recommended.
Mark Idour
Sun Stream Saunas
Mark and the whole team at Graphic Detail have been an absolute pleasure to work with! They are great listeners who are able to transform requirements into results...efficiently and beautifully. I would recommend them in a heartbeat.
Lisa Kagan
Endless Metals
We have hired Mark and his team on many occasions, from everything to Web Design, a new logo and corporate brand for when we re branded our company, and business cards and flyers, and every time they get the result done in a fast and affordable way. ‬ Mark is my go-to anytime I need something designed, Highly recommended.
Mat Page
Financial Design Group
Building and maintaining your public profile and image are significant drivers of success in our industry. Over many years we have utilized the services of the team at Graphic Detail for design and copywriting and they have always delivered. Often working to unrealistic time frames and with limited information and briefing, their ability to create appropriate and exciting script and design to match and exceed expectation is well proven. I have no hesitation in recommending the team at Graphic Detail to anyone looking to grow and enhance their profile and perception, they are superb professionals in their specialist area. Should anyone require a personal recommendation I would be happy to receive their call.
Bryan Thomson
Harcourts Australasia