Mon-Fri 9am – 5pm

Copywriting

Going as far back as presentations at school – talking about yourself can be hard. It’s even more difficult when you have to sing your praises from the rooftops to attract and inform clients about what you do, and why you do it so well.

A key part of your website is the content, and that means everything from imagery to copy to site functionality. One of the biggest barriers to getting a site built is always finalising/sourcing content, so we’ve spent many, many hours helping clients craft their story in an appealing and direct way. There’s not usually a bad way to tell your story… we just help you tell it better!

How we shape your content

Client Direction:

You’re the experts at what you do (much like we’re the experts at what we do), so when it comes to your business no one knows it better. We grab all the technical and important information from you or any info sources you recommend and shape it into a compelling narrative for site visitors.

The basis of any good story comes from a strong root into the real world. You can throw as much lingo at someone as you want, but if you don’t make it accessible then clients are likely to turn and run.

The ‘Creative Spark’:

We’ll admit it – we have a bit of a flair for the dramatic. We’ve been doing design for over 25 years, and after that long you start getting pretty creative with colours, wording and life in general. Like we said above, it’s hard to talk about yourself and even harder to bellow it to the world, but we’ve learnt to master it and think it is something that we can assist you with.

We love to flex the creative muscles, so helping grow your story/content into something another level up is our area of expertise. Our company started with typesetting and copywriting way back when, and we’re still doing it to this day so that we can consistently deliver quality work for our clients.

From every corner:

Our team work to make sure your content can attract your ideal demographic, but also translates across many types of people. The trouble with pin-holing yourself to one type of client is that you get your blinders up and miss out on new directions for your business to grow and develop into.

Take it from us, your business can develop and grow in ways you wouldn’t imagine as long as you keep yourself (and your content) open to the world. There’s no reason to limit yourself in the modern ‘always connected’ age.

Several months ago we decided we needed a WP website to achieve better organic rankings and Graphic Detail came highly recommended. Being very fussy I was slightly concerned about the end result, however my fears quickly melted away as the team was great to work with, nothing was a problem, and the resulting website exceeded my expectations. In the first 30 days we experienced a 186% increase in organic traffic which continues to grow. Highly recommended.
Mark Idour
Sun Stream Saunas
Mark and the whole team at Graphic Detail have been an absolute pleasure to work with! They are great listeners who are able to transform requirements into results...efficiently and beautifully. I would recommend them in a heartbeat.
Lisa Kagan
Endless Metals
We have hired Mark and his team on many occasions, from everything to Web Design, a new logo and corporate brand for when we re branded our company, and business cards and flyers, and every time they get the result done in a fast and affordable way. ‬ Mark is my go-to anytime I need something designed, Highly recommended.
Mat Page
Financial Design Group
Building and maintaining your public profile and image are significant drivers of success in our industry. Over many years we have utilized the services of the team at Graphic Detail for design and copywriting and they have always delivered. Often working to unrealistic time frames and with limited information and briefing, their ability to create appropriate and exciting script and design to match and exceed expectation is well proven. I have no hesitation in recommending the team at Graphic Detail to anyone looking to grow and enhance their profile and perception, they are superb professionals in their specialist area. Should anyone require a personal recommendation I would be happy to receive their call.
Bryan Thomson
Harcourts Australasia